Failure due to not enough critical mass
For some thing to be successful, it needs critical mass. If a company doesn't get enough customers, it shall shut down. Same with websites and blogs, if they don't get visitors the creators or author loses interest or loses money for long enough they stop.
How do we derisk endeavours? How do you guarantee critical mass? To me this seems the most important issue for effecting change of the 21st century as it defines the nature of success
If you ask people what they want they shall tell you what they want but they might not pay for it. So you cannot rely on market research completely to get customers or users.
You need to pivot repeatedly to what the market requires.
Society seems to have settled on advertising as the key to getting people to use something and it's not the greatest use of technology.
是的，好吧，營銷，這是必要的邪惡？那麼，下一個問題將是：“如何正確營銷？”
Yeah, well, marketing, this necessary evil? Then, next Q will be: "How to market properly?"
如果營銷是好的、準確的、可靠的和真實的，那它就不是邪惡的。
我也不認爲廣告是邪惡的。我很想嘗試新的產品和服務，但廣告是錯誤的方法。
我覺得我們的社會存在信息問題。正確的人沒有聽到答案。如果我是一名 IT 經理，我會對企業的某些產品感興趣，但除非我積極搜索它們或向其推銷，否則我將不知道自己想要什麼。
If marketing is good and accurate and reliable and true it is not evil.
I don't think advertising is evil either. I would love to try new products and services but advertising is the wrong approach.
I feel we have an information problem in society. The right people are not hearing the answers. If I was an IT manager I would be interested in certain products of businesses but unless I actively search for them or marketed to I won't know what I want.
我正在使用一個名爲 Jodel 的超本地聊天室，但它對我所在的地區不利。
這就像一個小地理區域的推特。
如果沒有足夠的客戶，我覺得它會失敗。另一羣人將第二次嘗試本地社交網絡的想法，但由於沒有獲得足夠的用戶，它不會奏效。那些開發人員的時間不會在其他地方得到更好的利用。
I'm using a hyperlocal chat room called Jodel but it's got bad things on it for my local area.
It's like a Twitter for a small geographic area.
I feel it shall fail if it doesn't get enough customers. And a different group of people shall try the local social network idea for the 2nd time and it won't work as it doesn't get enough users. Those developers time would hast been better used elsewhere.