ogiziu P&L: -41.5 (≃ -2649 CNY)
業務信息
Roadmap
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website design
- packages and pricing
- value proposition
- target customers and customer journeys
- decision about domain and web redesign based on a value prop
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ecosystem of partners
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online courses
- plan for 2022
- course 1 prototype
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ecosystem of fans-customers
- communications sketch for 2022
電報頻道或時事通訊?這些天人們閱讀電子郵件嗎?問題是,我不想因爲成本(時間,分心)而出現在社交媒體上。但是如何與我這種類型的人保持聯繫呢?
Telegram channel or Newsletter? Do people read emails these days? Thing is, I don't want to be on social media because of the cost (time, distractions). But how to keep in touch with my type of people then?
⬜️課程大綱
⬜️ 使用 Elementor 進行網站設計
⬜️ Course outline
⬜️ Website design with Elementor & LearnDash from scratch with UX - start a project and a new window opens!
⬜️ Website wireframe on Miro or Figma (to learn)
⬜️ Review conceptual files - audios - and include concepts into website
⬜️ Website concept moodboard/sketch ("Tree" (Roots/Fruits) concept where a burning worm is "doing the EASY work")
☑️ Logo
☑️ Brand name - decide which domain to use
⬜️ 如何將黑色標誌製作成橙色/紅色標誌,帶有微小的螺旋紋理 [如這張照片所示](https://drive.google.com/file/d/12o91arf_HU2xnUiwxMAGH_Yrrdk-6PKd/view?usp=分享),來表達“從內部燃燒創造力的蠕蟲”的隱喻?
⬜️ How to make a black logo I have into a Orange/Red Logo with a texture of tiny spirals as in this photo, to express the metaphor of a "worm burning creativity from within"?
⬜️ 文檔:總結了 5 次測試的反饋
⬜️ 給 5 個人的消息,要求他們通過視頻通話來測試創造性的學習體驗,並向我提供反饋
⬜️ 5 位潛在測試者名單
⬜️ 學習經歷說明——我想考什麼
⬜️ Document: Feedback from 5 tests summarised
⬜️ Messages to 5 people asking them to come and test a creative learning experience via a video call and provide me with feedback
⬜️ List of 5 potential testers
⬜️ Learning experience description - what I want to test
☑️ 我創建了 Google My Business 個人資料(用於本地 SEO)
☑️ Sukūriau Google My Business profilį (dėl vietinio SEO)
☑️ 我製作並潤色了英文版網站(例如標題、按鈕、顏色等)
☑️ I made and polished the English version of the website (e.g. Header, buttons, colors, etc.)
☑️ 我用我需要的插件(Elementor、Yoast 等)下載了立陶宛語的 WordPress
☑️ 我用 Elementor 創建了一個帶有“喬遷之家”口號的“標題”
☑️ 編輯字體、顏色等。文體“網站設置”
☑️ 雜誌檔案和個人條目的設計,帶有示例文本和圖像
☑️ reCAPTCHA V3 和電子郵件
☑️ Įsirašiau WordPress lietuvių kalba su man reikiamais įskiepiais (Elementor, Yoast, etc.)
☑️ Sukūriau "header" su Elementor su reklaminiu šūkiu "namisėdos kuria"
☑️ Šriftų, spalvų redagavimas ir kt. stilistikos "Site Settings"
☑️ Žurnalo archyvo bei individualių įrašų dizainas su pavyzdiniu tekstu ir paveikslėliais
☑️ reCAPTCHA V3 ir el.paštas
☑️ 將 Miro 板與舊 (2kokono) 和新 (ogiziu) 品牌描述合併
☑️ 整理了我們的 Miro 板以方便使用(瞭解下一步的流程)
☑️ Merged Miro boards with old (2kokono) and new (ogiziu) brand descriptions
☑️ Tidied our Miro board for ease of use (to have a flow of what the next steps are)
聽 Ruta 關於品牌重塑和後續步驟(合併 miro、線框)
Listening to Ruta about a rebrand and next steps (merging miro, wireframes)
Butter.us 電話會議定於世界標準時間 3 月 25 日中午 12 點舉行
Butter.us call scheduled for March 25th, 12pm UTC
☑️ 映射客戶問題和期望的變化(感覺、習慣、技能)
☑️ 縮小到具體問題和解決方案
☑️ 確定了 4 個角色
☑️ 開始繪製客戶旅程
☑️ Planning
☑️ Mapped customer problems and desired change (feelings, habits, skills)
☑️ Narrowed down to a specific problem and solution
☑️ Identified 4 personas
☑️ Started mapping customer journeys
☑️ 選擇 Spartan 字體作爲主要字體
☑️ 查找了幾種適用於立陶宛語和英語的谷歌字體(如鏈接中所示)
☑️ Chosen a Spartan font as a Primary Font
☑️ Looked up several Google Fonts that works for both, Lithuanian and English (as in a link)
☑️ 選擇品牌顏色的紫色和綠色
☑️ 探索了紫色、綠色、粉紅色、橙色的色調,就像附加的調色板一樣
☑️ Choosen brand colors of Purple and Green
☑️ Explored shades of purple, green, pink, orange as in a palette attached
☑️ 註冊 ogiziu.com 和 ogiziu.lt
☑️ 集思廣益其他表達a-ha或敬畏時刻的名字,如“oh-uh-ah.com”、“eiei.lt”、“ogi-ziu.com”、“oziu.com”、“obaziu”、.. .
☑️ Registered ogiziu.com and ogiziu.lt
☑️ Brainstormed other names that express an a-ha or awe moment like "oh-uh-ah.com", "eiei.lt", "ogi-ziu.com", "oziu.com", "obaziu", ...
☑️ 我走進森林,花時間思考新名字是否正確。
我想在朋友之間的對話中使用一個新的品牌名稱來標記一個社會變革時刻,此時朋友們正在創造而不是消費;也慢慢創造而不是急於精疲力盡: “這是怎麼回事?” “ogiziu,我慢下來,我休息,我創造”
更多文件要上傳到 Google 雲端硬盤...
☑️ I walked in the forest and spent time thinking if the new name is the right one.
I imagine a new brand name to be used in conversations between friends to mark a social change moment, when friends are creating instead of consuming; also creating slowly instead of rushing to burnout:
-"What's up?"
-"ogiziu, I slow down, I rest, I create"
More files to be uploaded to Google Drive...
☑️我發現了一個新的品牌名稱“ogiziu”,在立陶宛語中實際上是一個句子“ogi, žiū”,意思是一個驚喜的時刻,一個創造性思維進入頭腦的微觀觀察時刻,這樣的微小時刻讓生活更輕鬆
☑️ I discovered a new brand name "ogiziu" which in lithuanian is in fact a sentence "ogi, žiū" that means a surprise moment, a micro observation moment when creative thought enters the mind, such micro moments make a life easier
☑️ I registered an Instagram account
☑️ 準備線框圖:將我對 Miro 的想法整理成情緒板
☑️ Preparing for wireframing: Organising my thoughts on Miro into a Moodboard
聆聽 Ruta 的進展和後續步驟:
“上週關於 Miro 的更新:名稱和徽標含義,...
課程大綱:Miro 關於她現在如何創建課程的步驟。
想法:
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讓我們來寫日記吧!帶有用於我們課程的模板(如何創建品牌、線框等)。
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品牌宇宙與生活在網站上的生物和設計網站(線框)作爲漫畫!
角色:適用於世界各地想要辭掉工作並擁有自己的事業的人,或者想要在學習與心靈聯繫和學習網頁設計的同時創業的過去自己(營銷人員)。
下一步:網站概念爲漫畫、線框、課程大綱(帶有背景/服裝)。”
Listening to Ruta's progress and next steps:
"Updates from last week on Miro: name and logo meaning, ...
Course Outline: The steps on Miro on how she creates her course now.
Ideas:
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Let's create a diary! with Templates for doing our courses (how to create brands, wireframes, etc).
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Brand Universes with creatures living on websites and designing websites (wireframes) as comics!
Persona: For people worldwide wanting to quit their jobs and have their own business OR a past self (marketer) who wants to start a biz while learning to connect with the heart and learning web design.
Next steps: Website concept as comics, wireframes, course outline (with backgrounds/outfits)."
☑️ 我錄了兩節課:
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一個關於從零開始的商業理念(心臟世界需求)
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一個關於使用 Elementor 更新網站的難易程度
☑️ 我意識到:我想在錄製之前有一個背景顏色和服裝顏色的結構。每節課的背景應與客戶旅程中的情緒和階段相匹配。
☑️ I recorded 2 lessons:
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one about Business Ideas from Zero (Heart + World Needs)
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one about how easy it is to update a website with Elementor
☑️ I realised that: I want to have a structure for background colors and outfit colours before I record. Background for each lesson should match a mood and a stage in a Customer Journey.
☑️ 決定使用英文“2kokono.com”作爲主域名,這樣可以清楚地區分目標受衆和產品:2kokono.com 用於自我實現服務,kokono.ie 用於商業服務
☑️解釋名稱含義和背景故事
☑️ After thinking on my own, discussing domain name ideas with Mindey and Malu, I decided to use "2kokono.com" in english as a primary domain, which allows to clearly differentiate target audiences and offerings: 2kokono.com is for self-realisation services and kokono.ie is for business services
☑️ Explained the name "2kokono" meaning and the background story with links on Miro
☑️ Added a transparent background to the logo
☑️ Explained logo meaning
我允許 2kokono 項目使用我的 Verpete 概念表達爲視覺標誌
I permit my concept of Verpete expressed as a visual logo to be used by 2kokono project
19,063 0:06 | 0.0 ħ | ➔ | #t-96001 | (+0.0 ḥ ⇌ Ruta) |
聽 Ruta 關於 2kokono:
“夢想:擁有一支無處不在的顧問大軍。寫一本關於我們方法的書。
價值支柱:教人做事。想要自我提升的蠕蟲實幹家健身房!
計劃:寫博客,與有影響力的人合作,爲下週製作 3 節課的原型。
第 1 步:錄製 3 節課開始 第 2 步:上傳到 Youtube LearnDash 第 3 步:發佈迷你課程
挑戰:品牌名稱——現在解決了。”
Listening to Ruta about 2kokono:
"Dream: Have an army of consultant that go everywhere. Write a book on our method.
Value prop: Teach people to do. Doers gym for worms who want to self-improve!
Plan: Blogging, partnerships with influencers, prototyping 3 lessons for next week.
Step 1: Record 3 lessons to start Step 2: Upload to Youtube + LearnDash Step 3: Publish the mini course
Challenge: Brand name - now solved."
⬜️ 關於我們個人發展和創造力發展/創造性生活方式的新方法的方法名稱
⬜️ CAMPAIGN“保護你的直覺”,“嚴重的蠕蟲”
⬜️ 課程原型:移動、做、放鬆、瞄準 我們如何在課程中打開人們的潛意識?戲劇療法很有趣!
⬜️ 關於更改 IC 和 2K 的測試提案
⬜️ METHOD NAME about our new approach to personal development and creativity development/creative lifestyle
⬜️ CAMPAIGN "protect your instincts”, "serious worms"
⬜️ COURSE PROTOTYPE: moving, doing, relaxing, targetting how can we turn on people’s subscious in our courses? drama therapy made fun!
⬜️ TEST PROPOSAL about Change for IC and 2K
☑️ 與馬路討論 2022 年的計劃
☑️ 追隨者部落將“Sensors”命名爲傳感創意
☑️ 2kokono 的隱喻:“蠕蟲實驗室”
☑️ Discussing the plan for 2022 with Malu
☑️ Followers tribe name "Sensors" as sensing creatives
☑️ Created our new Telegram channel "Sensors" for lifelogging our ideation about this content development milestone
發現可以作爲學習經驗與學生分享的創造性學習過程
發現學生將要學習的學習空間的缺失難題(學生將如何相互交流,我們將如何管理空間,我們是否將爲學生提供基於在線自主學習的項目,或者我們是否將提供在線課程關於支持他們創造力的基本知識,有多少,哪些主題是必不可少的,等等)以及如何稱呼它(孵化器、學院、學校、研究中心或大學)
Discover a creativity process for learning that can be shared with students as a learning experience
Discover the missing puzzles for a learning space where students would come to learn (how would students interact with one another, how will we manage the space, are we going to have online self-directed learning based projects for students or will we have online courses on essential know-how to support their creativity, how many, what topics are essential, etc) and how to call it (incubator, academy, school, research centre or university)
我們兩個網站的在線課程登陸頁面至少有一個註冊表(或付款功能)
Online course landing page for both of our websites with at least a registration form (or payment functionality)
Updated a website with new texts and images, and 4 learning challenges based on a discussion with Malu beforehand.
The idea is to showcase the main learning experience on the website and later on to test this with potential students. The main question is: What process would students go through to learn creative problem solving?
Creativity Process for our students to experience:
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Loving Systems challenge: a habit forming learning experience to learn "no judgment" and increase a sense of a peace of mind as a foundation (soil) for creativity
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Pausing Systems challenge: a habit forming learning experience to learn "observation" and remove inner blockers (weeds) that prevent creativity
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Tiny Move challenge: a habit forming learning experience to learn "prototyping" and complete small works in focused flow states over a long period of time
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Symbiotic Creativity challenge: a habit forming learning experience to learn "co-creation" and to allow one's ideas to merge with another person's ideas, so that a whole that's bigger than its parts is created
In the call we discussed:
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Realised a need to prototype a whole dream (learning space) instead of one course only
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Discussed an idea of KOKONO integrating with 0oo for potential online space for project-based learning
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Mapped the needs of potential students in Argentina: "people need to learn to create solo first, and later on to collaborate", "people need to feel cared for in a beautiful space", "people need to unlearn their bias before they learn something new"
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Mapped the key questions of "Where are the changemakers and wannabe entrepreneurs?", "How can people quit a job and get money elsewhere?", "Where do people go to learn to create passion projects and to find creative partners?", "How to teach reflection and to problem solve?"
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Mapped the steps we both want to teach: "Learn to live with less", "Explore your story and discover your purpose", "create something out of nothing", "encouraging people to reflect", "create your own ecosystem as a professional network"
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Made 2 early stage prototypes of landing pages on Miro
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Realised that Instinto Creador is more interested to be a creativity learning space starting with the body first
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Realised that KOKONO is more interested to be a creativity learning space starting with the mind and projects first
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Merging happened! Instinto Creador and KOKONO come up with a blended process where people would learn all - Body, Mind connection as a springboard for creativity on this planet Earth
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Came up with an early stage process for learning creativity based on 4 learning challenges and sketched that on paper - Loving Systems, Pausing Systems, Prototyping, Co-Creation - that would feel like playing a game Mario Bro :)
Imagined how incubator would work and what assumptions we need to test to build in the core value
Ruta and Malu had a call to discuss:
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websites content: kokonolab.com and instintocreador.com will be for courses, kokono.ie for services
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website review: kokonlab.com prototype
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courses topics and challenges - as products to sell
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pricing for services
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next steps: prototyping course landing pages on Monday, 13th Sept
A website about a space for learning creativity with sample classes; colour palette of black and neon to communicate an idea of personal transformation (black) and creativity (colourful plasticine images)
First I made a website under a different domain and hosting (Sept 7th), and then I recreated a website on a new hosting under a new domain (Sept 8th)
A call on Zoom and Miro with Colm and Amy about creating a virtual incubator where people create a passion project with reflective exercises and how to test this idea in a real world
嘿,朋友們!我有一個新的項目名稱 - OGIZIU(而不是 KOKONO)。這個名字的改變源於我今年冬天的經歷,平衡了黑暗與光明,以及我正在研究的關於黑洞的概念(待分享)。
ogiziu 的意思是“哇,看!”在立陶宛語中,用於驚奇、敬畏的時刻,當觀察到、理解某事時。其實就是2個字的短句:“ogi”是停頓,“ziu”是理解。當你發音時,它就像呼吸一樣!
我在 on Miro 分享了這個項目的細節和進展。
Hey, friends! I have a new project name - OGIZIU (instead of KOKONO). The name change came out from my experiences this winter, balancing the darkness with the light and a concept I'm working on about the black holes (to be shared).
ogiziu means "wow, see!" in Lithuanian, used in moments of a surprise, awe, when something is observed, understood. in fact, it's a short sentence of 2 words: "ogi" is a pause moment and "ziu" is an understanding moment. when you pronounce it, it works like a breath!
I share the details and progress with this project on Miro.